Enterprise spirit: Base on Central Plain, Everbright
Development principle: Base on Central, Out of Central, Benefit Central.
Business principle: Work honestly, Reap happily.
Employ principle: One who is capable shall have his position.
Service principle: Perform a project, set a brand, make sincere friends, foster greater markets.
Cooperation principle: Divide on contract, unite in method; divide on duty, unite in target. Cooperate together, coexist harmoniously, prosper mutually.